Unifies customer identities across stores, malls, hotels, restaurants and apps
- Who we serve
- Private Sector
- Category
- Retail, hospitality & consumer
- Value
- Revenue
- Human role
- Human sets the rules
- Maturity
The problem
Without group-wide customer identity & 360 profile, teams in group loyalty & customer data make these calls on averages and instinct, because loyalty, POS, app and hotel data are not joined up, and the value in the data goes uncaptured.
How it works
Group-wide customer identity & 360 profile unifies customer identities across stores, malls, hotels, restaurants and apps. The approach relies on entity resolution. It draws on loyalty, POS, app and hotel data and is typically owned by teams in group loyalty & customer data. The main constraint is PDPA consent; unit data silos. Where the human comes in: data governance sets matching rules; consent scopes enforced. It is scaled at leading organisations and piloted elsewhere; examples include Group loyalty platforms (The 1-type, 16m+ members).
Where the human comes in
Data governance sets matching rules; consent scopes enforced
What it needs
Loyalty, POS, app and hotel data
What to plan for
PDPA consent; unit data silos
In the field
Group loyalty platforms (The 1-type, 16m+ members)
Public deployments by other organizations, listed for context. Not Sphere projects.